Archive for the 'marketing' Category

The Everything Guide to Starting and Running a Catering Business: Insider Advice on Turning Your Talent into a Lucrative Career

Friday, July 18, 2008

By Joyce Weinberg

Call Number: TX921 .W44 2007

Do you enjoy cooking for others? Is your buffet table a work of art? Are your parties the best in the neighborhood? Then catering may be a great career for you!

It’s all here-from getting licenses and choosing the perfect name to developing menus and getting the word out. Seasoned food expert and caterer Joyce Weinberg covers all aspects of the catering business and shares her secrets to success with you, including how to:

  • Choose a specialty-fancy fundraisers, company and family picnics, or romantic weddings
  • Find clients and generate repeat customers
  • Create a marketing plan that gets your company noticed by all the right people
  • Learn the ropes before you start your business
  • The Everything(r) Guide to Starting and Running a Catering Business is all you need to make your passion your profession!

    Best Customers: Demographics of Consumer Demand

    Wednesday, July 16, 2008

    by Cheryl Russell

    Call Number: HC79 .C6 R87 2006

    Description not available

    Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

    Friday, July 11, 2008

    By Helen Katz

    Call Number: HF5826.5 .K38 2007

    The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this third edition incorporates three new topics—consolidation, consumer control, and communication accountability—reflecting the critical changes in how media today are planned, bought, and sold.

    Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including those emerging, such as branded entertainment and viral marketing. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client.

    The Media Handbook includes:
    *numerous examples to provide a better sense of how media planning and buying work in the real world;
    *examples of research studies to give readers additional references for more in-depth information;
    *media terms defined when they are introduced, making readers more comfortable in subsequent discussions; and
    *a selection of key resources offered as an appendix for individuals or companies wishing to find out more about a particular service or system.

    This popular text is perfect for advanced students in advertising, media planning/buying, communication, public relations, and marketing, and it also will serve as an informative reference volume for practitioners.

    Packaging Design: Successful Product Branding from Concept to Shelf

    Wednesday, June 25, 2008

    by Marianne Rosner Klimchuk and Sandra A. Krasovec

    Call Number: TS195.4 .K65 2006

    Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other.

    Whether you’re a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you’ll find:
    * Insightful images of the design process, design concepts, three-dimensional models, and prototypes
    * A wealth of case studies showcasing how superior packaging designs were created
    * A framework for today’s packaging design business
    * Environmental considerations, along with legal and regulatory issues
    * Useful appendices with advice on portfolio development and professional practice guidelines

    (Description by

    Verbalising the Visual: Translating Art and Design into Words

    Tuesday, June 24, 2008

    by Michael Clarke

    Call Number: N7476 .C53 2007

    Is every picture worth a thousand words? And what words should they be? Verbalising the Visual explores the ever-changing relationship between language, objects, and meanings, and considers how we translate the experience of visual culture into written and spoken words. World-renowned author and cultural commentator Michael Clarke looks at a range of language–formal and informal, academic and colloquial, global and local—and reveals how this language characterizes current art and design discourse. More than 300 pictures illustrate the intriguing examples. Ideal for visual arts students and helpful for anyone interested in writing and talking about art, including everyone in marketing, advertising, and communications, Verbalising the Visual is a refreshing, insightful look at words and pictures and the place where they intersect. (Description by

    The Laws of Simplicity

    Thursday, June 19, 2008

    by John Maeda

    Call Number: TA168 .M255 2006

    Ten laws of simplicity for business, technology, and design that teach us how to need less but get more. (Description by

    Clean Car Wars: How Honda and Toyota are Winning the Eco-Friendly Autos

    Thursday, June 19, 2008

    by Yozo Hasegawa

    Call Number: TC195 .T7 H37 2008

    As the American Big Two, GM & Ford, continue to lose market share in the world, Japan’s leading auto-makers – Toyota and Honda – are expanding their global share and increasing their profits by presenting high quality, credible and highly efficient automobiles. The recent oil price hike is sure to accelerate the trend towards clean car technology, which will be a key to survival in the global automobile industry. Toyota recently became the world number one automobile company and looks set to further extend its lead. Consumers have shown tremendous interests in Japanese cars, especially for their clean and efficient technology. This book offers revealing insights into the Japanese car industry and its future direction. (Description by

    Beyond Bullet Points: Using Microsoft Office PowerPoint 2007 to Create Presentations that Inform, Motivate, and Inspire

    Monday, December 3, 2007

    powerpoint.jpgBy Cliff Atkinson

    Transform your presentations-and boost your impact-with practical, easy-to-apply techniques for using PowerPoint 2007. Author Cliff Atkinson is a presentation-skills expert who is helping revolutionize the way Fortune 500 companies design and deliver their critical presentations. Even major news media reported the contribution of Cliff’s techniques to a verdict in a high-profile trial. In his highly-regarded, popular book BEYOND BULLET POINTS-now fully updated for PowerPoint 2007-Cliff shares his innovative three-step method that helps you unlock the amazing story buried in those bullet-riddled slides. He guides you, step by step, as you discover how to combine the tenets of classic storytelling with the power of projected media to create a rich, engaging experience. With easy-to-use templates, advanced tips, and plenty of illustrations and examples, you’ll learn techniques to help you clarify, visualize, and present your ideas so that your audience will remember your important message. This newly revised, popular guide now includes a CD with sample PowerPoint 2007 files and graphics.

    Key Book Benefits:
    • Goes beyond “how-to” and features innovative, easy-to-apply techniques to help you clarify, visualize, and present your ideas
    • Written by a leading presentation-skills consultant and popular author
    • Includes information on graphic design and delivering presentations online
    (Description from