Archive for the 'marketing' Category

More Than a Name: An Introduction to Branding

Tuesday, December 2, 2008

morethananameby Melissa Davis, Jonathan Baldwin

How do you make someone choose your shampoo over the other 29 brands on the shelf? That’s the kind of make-or-break question every marketing professional faces every day. Here-in a form that will instruct and inspire students of art and design, future copywriters and marketers, as well as any interested businessperson-is a practical introduction to the art and science of branding. Using dynamic graphics and the examples of some of the world’s most successful products, it provides a complete, idea-packed overview of the field: product design, packaging, icons, brand identities, the in-store experience, co-branding, advertising, and working across international boundaries. Call number HD69.B7 .D38 2005
Source Amazon.com

The Fundamentals of Creative Advertising

Tuesday, December 2, 2008

advertisingBy Ken Burtenshaw, Nik Mahon, Caroline Barfoot

The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising. This book will take you, step-by-step, through each stage of the creative advertising process, including how agencies plan, generate, create and produce and execute successful campaigns.

Advertising is renowned for being a highly creative and visual medium. This practical and lively book includes a wealth of visual examples taken from real campaigns using various media, accompanied by explanatory text. Numerous exercises and checklists underpin the theory and encourage a practical application of creative thinking. Call Number HF5823 .B87 2006

Source Barnes&Noble.com

Microsoft Office 2007 Simplified

Friday, October 3, 2008

by Sherry Willard Kinkoph

Call #  HF5548.4 .m525 2007

Synopsis

Are you new to computers? Does new technology make you nervous? Relax! You’re holding in your hands the easiest guide ever to Office 2007 — a book that skips the long-winded explanations and shows you how things work. All you have to do is open the book, follow Chip, your friendly guide — and discover just how easy it is to get up to speed.
“The Simplified series is very accessible to beginners and provides useful information for more experienced users. For visual learners (like myself), the illustrations are a great help. It’s challenging to take a complex subject and express it simply, clearly, concisely, and comprehensively. This book meets the challenge.”

Source BarnesandNoble.com

Paperwork

Friday, September 19, 2008

by Nancy Williams

NC847. W55 1995

Paper and the vast array of other printing materials are one of the most discussed topics in design today. Yet despite the growing importance of issues such as the environment and recycling, many creatives, graphic designers and printers remain unaware of paper’s potential. paperwork is the only book on paper to address all the special needs and interests of the print and design industries. It features sections on paper qualities, print effects, embossing, die-cutting, binding, pop-up effects, sculptures and paper products; and a comprehensive glossary of terms and techniques with practical advice on types of paper suitable for various print and finishing processes. Selecting graphic design work from around the world which is outstanding for its originality and attention to detail, the author surveys innovative uses of paper in corporate brochure, packaging, poster and invitation design, and more. The result is a revealing and inspirational reminder of the ‘craft’ aspects and potential of graphic design, whether using traditional skills or the latest technology.

Source: barnesandnoble.com

Fresh Dialogue 8: Designing Audiences / New Voices in Graphic Design

Wednesday, July 30, 2008

By American Institute of Graphic Arts (editor)

Call Number: NC998.5 .A1 F74 2008

Each year, the New York Chapter of AIGA brings together emerging designers for Fresh Dialogue, a panel discussion that provides a forum to present and talk about work, thoughts, and ideas. Designing Audiences takes a fresh look at graphic design through the eyes of three young designers, all of whom have embraced a media landscape dominated by user-centric social networking sites such as MySpace, Flickr, and YouTube. Playing with the notion of designer as visual interlocutor, they craft conversations where viewers become participants and the relationship between design and its consumers is radically redefined.

This lively Fresh Dialogue volume includes designers from a variety of mediums: Stefan Bucher with his wildly popular Daily Monster series; Eric Rodenbeck with the Flickr mapping brainchild Mappr as well as in live data visualizations at Digg Labs; and Katie Salen with Karaoke Ice, the traveling karaoke ice cream truck. Designing Audiences is a stimulating and entertaining discussion of the changing role of the designer in the era of constant feedback. The moderator is popular online personality Ze Frank, creator of the-web based “the show with Ze Frank,” stand-up comic, and soon-to-go-Hollywood charmer.

amazon.com

Positioning: How Advertising Shapes Perception

Friday, July 25, 2008

By Unknown

Call Number: HF5827.2 .P67 2004

No Description Available

Library Marketing That Works!

Friday, July 25, 2008

By Suzanne Walters

Call Number: Z716.3 .W24 2004

Marketing expert Suzanne Walters helps you develop a winning plan for marketing library programs and services to your community. Her easy-to-complete brainstorming sheets and questionnaires help your library: Create a solid mission statement; Conduct a SWOT analysis; Perform market research, and Draft plans and campaigns. This book de-mystifies marketing and helps you utilize listservs and Web sites, contact databases, stakeholders and donors, and community partners to get your mission accomplished. Loaded with success stories, this book combines practical guidance with ready-to-use ideas. The companion CD-ROM contains all the forms and tools your team will need to create a complete marketing plan for your library.

amazon.com

Guerrilla Advertising: Unconventional Brand Communication

Thursday, July 24, 2008

by Gavin Lucas & Michael Dorrian

Call Number: HF5837 .L83 2006

The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a car out of ice and parked it on a London street, and Adidas suspended two soccer players high above the streets of Tokyo for a death-defying faceoff. This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach: stunts, street propaganda, sneaky tactics, site-specific campaigns and multi-fronted attacks. (Description by BarnesandNobles.com)

Catch!: A Fishmonger’s Guide to Greatness

Monday, July 21, 2008

by Cyndi Crother

Call Number: HD9459 .W67 C76 2004

With the bestselling “Fish!,” Seattle’s Pike Place Fish Market became famous both for its fascinating work culture and as a striking model for personal and business success. “Catch!” continues where “Fish!” left off, taking readers behind the scenes at the market for more life lessons. (Description by BarnesandNobles.com)