Archive for the 'graphic design' Category

More Than a Name: An Introduction to Branding

Tuesday, December 2, 2008

morethananameby Melissa Davis, Jonathan Baldwin

How do you make someone choose your shampoo over the other 29 brands on the shelf? That’s the kind of make-or-break question every marketing professional faces every day. Here-in a form that will instruct and inspire students of art and design, future copywriters and marketers, as well as any interested businessperson-is a practical introduction to the art and science of branding. Using dynamic graphics and the examples of some of the world’s most successful products, it provides a complete, idea-packed overview of the field: product design, packaging, icons, brand identities, the in-store experience, co-branding, advertising, and working across international boundaries. Call number HD69.B7 .D38 2005
Source Amazon.com

The Fundamentals of Creative Advertising

Tuesday, December 2, 2008

advertisingBy Ken Burtenshaw, Nik Mahon, Caroline Barfoot

The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising. This book will take you, step-by-step, through each stage of the creative advertising process, including how agencies plan, generate, create and produce and execute successful campaigns.

Advertising is renowned for being a highly creative and visual medium. This practical and lively book includes a wealth of visual examples taken from real campaigns using various media, accompanied by explanatory text. Numerous exercises and checklists underpin the theory and encourage a practical application of creative thinking. Call Number HF5823 .B87 2006

Source Barnes&Noble.com

Microsoft Office 2007 Simplified

Friday, October 3, 2008

by Sherry Willard Kinkoph

Call #  HF5548.4 .m525 2007

Synopsis

Are you new to computers? Does new technology make you nervous? Relax! You’re holding in your hands the easiest guide ever to Office 2007 — a book that skips the long-winded explanations and shows you how things work. All you have to do is open the book, follow Chip, your friendly guide — and discover just how easy it is to get up to speed.
“The Simplified series is very accessible to beginners and provides useful information for more experienced users. For visual learners (like myself), the illustrations are a great help. It’s challenging to take a complex subject and express it simply, clearly, concisely, and comprehensively. This book meets the challenge.”

Source BarnesandNoble.com

Photoshop Compositing with John Lund

Friday, September 19, 2008

By John Lund

Many of acclaimed photographer John Lund’s images are instantly recognizable. What’s not instantly recognizable are the elements that make up these composite images or the Photoshop techniques behind them–to unravel those mysteries, you need this beautiful, full-color volume. In these pages, Lund and co-author Pamela Pfiffner show you not just how to reproduce his results but the creative process that generates them. The emphasis here is on simplicity: how to create extremely complex images using a few, fairly simple Photoshop techniques that even beginners can grasp. After providing an introduction to the creative process and conceptual imagery in general, the authors get to the heart of the volume: the images. Each of the 15 chapters deconstructs an incredible Photoshop compositing process showing the final image–in full-page, full-color glory–with an accompanying description of Lund’s creative approach to the assignment, and a detailed, step-by-step explanation of particular techniques used in the project. So how’d he make that fire-breathing dragon? Why, with images of a pet iguana, flame, a wall, and the sky, of course! (Description from barnesandnoble.com) Call number: T385 .P574 L962 2003

Living With Art

Friday, September 19, 2008

By Mark Getlein

Throughout the previous seven editions, this text has earned a reputation for elegance and the highest standards of quality. Living with Art helps students develop an appreciation of art by offering a clear and comprehensive introduction to the visual arts from several perspectives: themes and purposes of art; the vocabulary of art; individual art media (painting, drawing, camera arts, sculpture, architecture, etc.); and the history of art. The book is rich with illustrations drawn from a wide range of artistic cultures and time periods. (Description from barnesandnoble.com) Call number: ARH 110

Paperwork

Friday, September 19, 2008

by Nancy Williams

NC847. W55 1995

Paper and the vast array of other printing materials are one of the most discussed topics in design today. Yet despite the growing importance of issues such as the environment and recycling, many creatives, graphic designers and printers remain unaware of paper’s potential. paperwork is the only book on paper to address all the special needs and interests of the print and design industries. It features sections on paper qualities, print effects, embossing, die-cutting, binding, pop-up effects, sculptures and paper products; and a comprehensive glossary of terms and techniques with practical advice on types of paper suitable for various print and finishing processes. Selecting graphic design work from around the world which is outstanding for its originality and attention to detail, the author surveys innovative uses of paper in corporate brochure, packaging, poster and invitation design, and more. The result is a revealing and inspirational reminder of the ‘craft’ aspects and potential of graphic design, whether using traditional skills or the latest technology.

Source: barnesandnoble.com

Understanding Adobe Photoshop

Friday, September 19, 2008

by Richard Harrington

TR267.5 .A36 H37 2006

If you’re exploring a career in digital imaging or design, then you’re likely to encounter Photoshop along the way–you probably already have. But how well do you know it? Digital Image Production Techniques with Adobe Photoshop goes beyond the school newspaper or internship and teaches you the fundamental digital imaging techniques in Adobe Photoshop and Photoshop Elements that you’ll need to succeed both in the classroom and the workforce. While many Photoshop books focus on features, tools, or techniques, this book covers both the basics and delves into specific skills, tricks, and uses in multimedia. With a friendly style and interactive DVD-ROM, Richard Harrington covers digital imaging basics (correcting, editing, sharpening, retouching, and presenting photos) and shows you real-world projects and exercises, including: digital painting; designing a CD/DVD label, magazine cover, and advertisements; creating Web sites/animations; and more!

Source: barnesandnoble.com

Watchmen

Friday, September 19, 2008

by Alan Moore, Dave Gibbons, Barry Marx

Call #: Browsing Moore

It all begins with the paranoid delusions of a half-insane hero called Rorschach. But is Rorschach really insane or has he in fact uncovered a plot to murder super-heroes and, even worse, millions of innocent civilians? On the run from the law, Rorschach reunites with his former teammates in a desperate attempt to save the world and their lives, but what they uncover will shock them to their very core and change the face of the planet! Following two generations of masked superheroes from the close of World War II to the icy shadow of the Cold War comes this groundbreaking comic story — the story of The Watchmen.

Source: barnesandnoble.com

The Best of Business Card Design 2

Monday, September 15, 2008

By Lynne Havighurst

Over 600 more memorable examples that take business cards way beyond names and numbers … a great launchpad for creative design ideas. (Description from barnesandnoble.com) Call number: NE965.2 .B472 1996

Print’s Best Logos and Symbols

Monday, September 15, 2008

Here, designers will discover great examples of logos that aid in building relationships with clients and customers, selling consumer products, and fulfilling publicity and informational needs. The book is divided into eight chapters: Graphic Design Firms, Entertainment & Leisure, Publishing, Manufacturers & Products, Nonprofit Organizations & Institutions, Restaurants & Retail, Events, and Services. Each chapter contains information on the creation of each logo or symbol, including details about initial concepts, the designer’s working methods, software, and printing processes used, costs and client response. (Description from barnesandnoble.com) Call number: NC1001.5 .P76 1998