The Fundamentals of Creative Advertising

Tuesday, December 2, 2008

advertisingBy Ken Burtenshaw, Nik Mahon, Caroline Barfoot

The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising. This book will take you, step-by-step, through each stage of the creative advertising process, including how agencies plan, generate, create and produce and execute successful campaigns.

Advertising is renowned for being a highly creative and visual medium. This practical and lively book includes a wealth of visual examples taken from real campaigns using various media, accompanied by explanatory text. Numerous exercises and checklists underpin the theory and encourage a practical application of creative thinking. Call Number HF5823 .B87 2006

Source Barnes&

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