By Ken Burtenshaw, Nik Mahon, Caroline Barfoot
The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising. This book will take you, step-by-step, through each stage of the creative advertising process, including how agencies plan, generate, create and produce and execute successful campaigns.
Advertising is renowned for being a highly creative and visual medium. This practical and lively book includes a wealth of visual examples taken from real campaigns using various media, accompanied by explanatory text. Numerous exercises and checklists underpin the theory and encourage a practical application of creative thinking. Call Number HF5823 .B87 2006
Source Barnes&Noble.com
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