Clean Car Wars: How Honda and Toyota are Winning the Eco-Friendly Autos

Thursday, June 19, 2008

by Yozo Hasegawa

Call Number: TC195 .T7 H37 2008

As the American Big Two, GM & Ford, continue to lose market share in the world, Japan’s leading auto-makers – Toyota and Honda – are expanding their global share and increasing their profits by presenting high quality, credible and highly efficient automobiles. The recent oil price hike is sure to accelerate the trend towards clean car technology, which will be a key to survival in the global automobile industry. Toyota recently became the world number one automobile company and looks set to further extend its lead. Consumers have shown tremendous interests in Japanese cars, especially for their clean and efficient technology. This book offers revealing insights into the Japanese car industry and its future direction. (Description by

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