Professional Search Engine Optimization with PHP: a developers guide to SEO

Wednesday, October 24, 2007

seo.jpgBy Jaimie Sirovich and Cristian Darie

As search engines have matured, they have moved away from simply relying on meta tags, keywords, and static page copy to establish their results. They now rely on XML data that is rendered dynamically, incoming links and numerous other factors that are inherently built into teh architecture of sites. Additionally, as sites become more sophisticated, URLs, HTML, and CSS can become muddled an interfere with searchabiltiy. Web Services can scatter data throughout numerous other sites. Search Engine Optimization is no longer the job of a site manager or marketing staff, it must be built into the site from its inception. Professional Search Engine Optimization with PHP provides PHP developer’s with the information they need to avoid common pitfalls and the tips to incorporate in site development to assure that their site achieves optimal search ranking.

Topics include:

  • URLs
  • Status Codes
  • Duplicate Content Problems
  • HTML/CSS Issues
  • Syndicated Content
  • Accelerated Indexing
  • Spam Penalties
  • IP Cloaking

(Description from barnesandnoble.com)

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