Archive for May, 2007

Creative Careers in Photography: Making a Living With or Without a Camera

Thursday, May 3, 2007

114923587.gifby Michal Heron

General Collection TR154 .H47 2007

For anyone who loves working with photographs, here is a comprehensive guide to turning that passion into a career. Author Michal Heron, a veteran photographer, reveals the full range of possibilities, from shooting pictures to jobs that don’t even require a camera. Corporate settings, editorial, media/audio-visual, fine arts, buying and selling, support services, set and location services, computer imaging, gallery and museum, teaching, writing, and many other career choices are presented. Readers will learn to assess their motivations, pinpoint their favorite areas of photography, explore lifestyle choices, understand required skills, and ultimately find the area of the industry that best matches their talents and their goals. Extra resources include listings for photography schools and professional organizations. Anyone looking for that perfect niche in the rich and rewarding photographic field will need this comprehensive book. (, from the publisher)

Education of a Photographer

Thursday, May 3, 2007

114923586.gifedited by Charles H. Traub, Steven Heller, and Adam B. Bell

General Collection TR161 .E49 2006

What does it mean to become a photographer in the twenty-first century? This thoughtful collection of essays illuminates the spirit of the people who make the indelible images of our times. Aspiring and professional photographers—especially those in arts programs throughout the United States—will appreciate the comprehensive vision of The Education of a Photographer. Classic writings from the twentieth century as well as the thoughts of the most influential talents working today, plus essays from designers, editors, and gallery owners, make this a compelling look at what drives and inspires photographers to create great work. (

Education of a Typographer

Wednesday, May 2, 2007

114923585.gifedited by Steven Heller

General Collection Z250 .E295 2004

Written by design professionals and educators, this collection of essays, interviews, and course syllabi explores the methods behind teaching and learning typography. The contributions address core concerns relating to typographic fluency, such as the interactions of letter shapes in words, the voice of type, and the impact of new digital technologies. Heller is the art director of the New York Times Book Review. Annotation ©2004 Book News, Inc., Portland, OR

Education of an Art Director

Wednesday, May 2, 2007

114923584.gifedited by Steven Heller and Veronique Vienne

General Collection NC1001 .E38 2006

This provocative anthology provides inspiration on teaching and discussing art direction in the classroom and beyond. Essays, interviews, and images from more than thirty teachers and leaders in the field provide an in-depth view of every facet of art direction; concrete examples reveal how to create classes that are fun to teach and inspiring to students and department chairs alike. A boon to instructors, a boost to anyone interested in graphic design, this book is educational in the best sense of the word. (

How to Grow as a Photographer: Reinventing Your Career

Wednesday, May 2, 2007

114923583.gifby Tony Luna

General Collection TR154 .L86 2006

The advent of digital photography has meant that many traditional photographers have had to reinvent themselves and their work. How to Grow as a Photographer is the book that helps with this sometimes difficult transition. It lets photographers rediscover why they chose their career—and how to get back on the path to creative fulfillment. Author Tony Luna’s five steps of creative evolution offer photographers a chance to recognize, assess, plan, and implement a program for creative and professional growth. As a consultant, Luna has helped thousands of “creatives” start or restart their careers in photography, film, and graphic design. Now, with How to Grow as a Photographer, he can help many thousands more. (

How to Grow as a Graphic Designer

Wednesday, May 2, 2007

114923582.gifby Catharine Fishel

General Collection NC1001 .F558 2005

This essential guide features in-depth interviews with more than forty leading designers and reveals how they stay motivated, creative, and satisfied in their lives and careers. Written by a leading design writer, this book provides philosophical and practical guidance for designers of all business sizes, personality types, and levels of experience. (, from the publisher)

Communication Design: Principles, Methods, and Practice

Wednesday, May 2, 2007

114923581.gifby Jorge Frascara

General Collection NC997 .F695 2004

This unique, comprehensive work will give students a firm grasp of the theory and practice of communication design. It will inspire them to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this everchanging field. Complete with practical examples, case studies, and cutting-edge research, this eloquent primer is a springboard to integrated, contemporary communication design. (, from the publisher)

Making Short Films

Wednesday, May 2, 2007

11492358.gifby Jim Piper

General Collection PN1995.9 .P7 P53 2006

Want to make an art film, a documentary, a video biography? Here’s how to create real movies using consumer digital video format—without spending a lot of money or time. Author Jim Piper has taught filmmaking for more than thirty years—and along with his technical expertise, he brings entertaining anecdotes and great examples. His descriptions of more than one hundred student films, illustrated with three hundred stills, offer inspiration for beginners, and the accompanying DVD showcases thirty examples that comprise an intriguing and instructive mini film festival. From equipment to exercises to effects, from planning the story to casting, shooting, and editing the movie, everything a budding filmmaker needs to know and understand is here. (

Advertising Design and Typography

Wednesday, May 2, 2007

106425027.gifby Alex W. White

General Collection NC997 .W493 2007

This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader’s mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas. (, from the publisher)

Photographic Lighting Simplified

Wednesday, May 2, 2007

106425026.gifby Susan McCartney

General Collection TR590 .M38 2003

Starting with equipment as basic as a garage light and tripod, readers will learn how to build a photo studio piece by piece in this book for intermediate-level photographers. Coverage progresses from lighting aesthetics through strobes and hotlights. The book contains nine self- assignments and a collection of creative approaches to shooting popular subjects. Techniques and equipment are illustrated with b&w photos. McCartney has written other books on photography. Annotation (c)2003 Book News, Inc., Portland, OR