Archive for April, 2007

Inside the Business of Graphic Design: 60 Leaders Share Their Secrets of Success

Wednesday, April 25, 2007

1253323712.gifby Catharine Fishel

General Collection NC1001 .F56 2003

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Food in the Ancient World

Wednesday, April 25, 2007

1253323711.gifby John M. Wilkins and Shaun Hill

General Collection TX353 .W535 2006

In Food in the Ancient World, a respected classicist and a practising world-class chef explore a millennium of eating and drinking. The book focuses on ancient Greece and Rome, but also looks at Persian, Egyptian, Celtic, and other cultures. It embraces people from all walks of life, from impoverished citizens subsisting on cereals, chickpeas and even locusts, to the meat-eating elites whose demands drove advances in gastronomy. The authors reveal how food – used to uphold the social system and linked by philosophers to moral character – played a pivotal role in the ancient world. They describe religious sacrifices, ancient dinner parties and drinking bouts, as well as exotic foods and recipes. Extending from Syria to Spain, and from the steppes of Russia to the deserts of North Africa, this evocative account gives readers a taste of the ancient world. (barnesandnoble.com, from the publisher)

Inside the Business of Illustration

Wednesday, April 25, 2007

1253323710.gifby Steven Heller and Marshall Arisman

General Collection NC975 .H425 2004

Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy

Wednesday, April 25, 2007

125332379.gifby Marc Gobe

General Collection HD69 .B7 G6 2002

Internationally Acclaimed Branding Guru Challenges Corporations: “It’s Time to Act as Good Citizens”

What have today’s brands in common with politicians? – They need to take an active, positive role in people’s lives in order to be elected-locally and globally, says Marc Gobé, the founder of the widely successful Emotional Branding concept. Today’s all-powerful, post-hedonistic consumers expect a deepening level of emotional commitment and social responsibility from the brands that they choose. In CITIZEN BRAND, an evolvement of his revolutionary EMOTIONAL BRANDING concept, the internationally acclaimed branding guru tells corporations how to become the socially relevant, caring community members that are elected in today’s consumer democracy.

Three quarters of consumers would vote for corporate community involvement and ethical business practices, say recent polls. Yet while “cause marketing” programs abound, few corporations truly understand the emotional power of the “Citizen Brand” approach, argues Marc Gobé. Using brands like Starbucks and The Bodyshop and Home Depot as examples, CITIZEN BRAND reveals how companies can create strong and deep partnerships with people in America and across the globe by enriching their lives in creative and truly relevant ways.

The bursting dot.com bubble, anti-globalization protests in Seattle and Genoa, an economic slowdown, and the September 11 tragedy. . .the events of the past three years have changed dramatically what consumers expect from today’s brands: they seek emotional support and orientation in increasingly complex, strenuous reality. Getting this right requires an intimate understanding of one’s customers and their deepest values, says Marc Gobé. CITIZEN BRAND reveals how smart companies have responded to this reality check by treating their customers–and employees-with a new humanistic, emotional sensitivity. Nucor has made it a point to not lay off any of its people in the face of recession; other companies have followed the example of The Bodyshop by establishing community programs for customers and employees; Coca-Cola is using its trucks in Africa to bring medication and education to local customers.

As Gobé underlines, CITIZEN BRAND is not a comprehensive form of philantrophy or a new business strategy, but an inevitable consequence of global change: “. . .in a global world influenced more and more by local politics, religious upheaval, and social awareness, the role of businesses will change in a dramatic way. The need to reassess one’s corporate responsibility is critical in a changed world.” (barnesandnoble.com, from the publisher)

Emotional Branding: The New Paradigm for Connecting Brands to People

Wednesday, April 25, 2007

125332378.gifby Marc Gobe

General Collection HD69 .B7 G62 2001

Leading brand designer Marc Gobé reveals cutting-edge marketing strategies to engage today’s increasingly cynical consumers on deeper, emotional levels. The author argues that marketing executives have ignored at their own risk the powerful emotional dimension of branding. Supported by case histories from Gobé’s high-profile client list, the book analyzes and responds to major upcoming demographic and behavioral shifts in consumer populations and distribution channels at the retail and e-tail level. The book introduces a groundbreaking branding paradigm that utilizes high-impact sensory experiences to facilitate intense, emotional relationships with the consumer. It reveals in detail, for the first time, two acclaimed proprietary brand management tools designed by Desgrippes Gobé Brand Focus and Sense. Gobé details how to:

  • Develop unforgettable brand personalities
  • Customize brand presence to different consumer segments
  • Incorporate brand strategies into product and retail architecture design
  • Facilitate interactive access to your products through the Internet.

Emotional Branding proposes innovative ways to create powerful and effective branding programs for meeting the challenges and opportunities of the new emotion-based economy. (barnesandnoble.com)

Brandjam: Humanizing Brands through Emotional Design

Wednesday, April 25, 2007

125332377.gifby Marc Gobe

General Collection NC997 .G56 2007

A powerful new concept from brand design pioneer Marc Gobé. It is about innovation, intuition and risk.

It explores how design is the new communication tool and is the best “instrument” companies can use for jazzing up a brand. In the same way that Emotional Branding and Citizen Brand helped corporations to develop a new vision, Brandjam shows how design puts the face on the brand and can create an irresistible message. CEO’s, marketing and advertising managers, and graphic designers will see how a “jazzed up” design can bring a new level of excitement to people and connect to them in a more visceral way.

Using jazz as his metaphor, Gobé shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design is truly the personality of a company and its window to the world. Brandjam is an inspiration for brands and people as it advocates the transforming impact brands have on an audience. (barnesandnoble.com, from the publisher)

Blogging for Business: Everything You Need to Know and Why You Should Care

Thursday, April 19, 2007

125332376.gifby Shel Holtz and Ted Demopoulos

General Collection TK5105.8884 .H65 2006

Rolf Dobelli, Founder and Chairman of getAbstract, 12/11/2006: 

Helpful guide to business uses of the blogosphere

The number of bloggers and readers continues to climb. Bloggers don’t censor themselves they feel free to say anything about anyone. Yet big-name companies such as Boeing, GM and IBM have begun to include blogs in their communication strategies. They understand that they can take advantage of blogs’ power and influence. In an easy-to-read, conversational style, much like the blogs themselves, Shel Holtz and Ted Demopoulos explain how you can use blogs, both internally and externally. They also dig into why and how you should monitor blogs – even if you decide not to start your own. We recommend this introduction to communication directors and others who wish to understand blogging from a business perspective. If your business has already joined the blogosphere, you’ll benefit from the book’s discussion of tracking and monitoring. (barnesandnoble.com)

Baseball Before We Knew It: A Search for the Roots of the Game

Thursday, April 19, 2007

125332375.gifby David Block

General Collection GV862.5 .B56 2005

Baseball always attracts impassioned amateur writers pleading a cause. Here, baseball collector Block beats his way back through the mists of baseball time. He dismisses the English game of rounders as the primary foreign borrowing, arguing that baseball’s origins lie in the many sports that have used a ball since the Middle Ages. This book is made memorable by the numerous quaint but fascinating illustrations of these early games, which Block uses to make his rather controversial point. For comprehensive collections. Copyright 2005 Reed Business Information.

Popular Culture

Thursday, April 19, 2007

125332374.gifedited by John Woodward

General Collection HN90 .M3 P66 2005

School Library JournalGr 9 Up-Various essays address the pros and cons of reality TV, violent video games, rap music, professional wrestling, radio vulgarity, etc. Most of the pieces are dated 2003 or later. Many have been taken from Web sites, and only a few bear the citation of a scholarly journal or a newspaper; there is one article taken from Senate testimony. Nevertheless, the writing is clear, the information current, and the content ever present in the social-issues curriculum. Each article is introduced with an explanatory paragraph, biographical blurb, and thought questions. Bibliographies accompany each chapter and the book concludes with a list of organizations to contact.-Joanne K. Cecere, Monroe-Woodbury High School, Central Valley, NY Copyright 2006 Reed Business Information.

Cervical Cancer

Wednesday, April 18, 2007

1064250213.gifby Juliet V. Spencer

General Collection RC280 .U8 S67 2006

Cervical cancer forms in a woman’s cervix, the lower, narrow part of the uterus. It is the second most common cancer in the world. Because it develops slowly, regular Pap smear screenings help doctors detect the disease early when it is most easily treated. Although infection with the human papillomavirus, or HPV, correlates strongly with cervical cancer, there are many factors from lifestyle to nutrition to genetics that contribute to its development. This concise volume explains the causes, symptoms, progress, and treatments of cervical cancer. (barnesandnoble.com, from the publisher)