Graphic Designer’s Guide to Clients: How to Make Clients Happy and Do Great Work

Monday, April 30, 2007

1253323721.gifby Ellen Shapiro

General Collection NC1101.6 .S48 2003

A successful designer and design journalist explores the elusive relationship between designers and clients through interviews with high-profile client-designer teams, including Barnes & Noble’s Len Riggio and Peter Farago. Targeting two separate audiences, Shapiro first offers designers advice on how desirable clients choose design firms, how much direction they give, and how they evaluate work. For CEOs, managers, and entrepreneurs, he offers information on choosing a designer who will be a pleasure to work with, and who will best send the client’s message to investors and customers. Annotation ©2003 Book News, Inc., Portland, OR

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