Archive for December, 2006

Design to Sell: Use Microsoft Publisher to Plan, Write, and Design Great Marketing Pieces

Monday, December 11, 2006

Use Microsoft Publisher to Plan, Write, and Design Great Marketing Pieces

by Roger C. Parker

Not a designer? Don’t have a big marketing budget? Now you can design effective marketing materials yourself with this guide written by best-selling author and design expert Roger C. Parker. This one-stop guide to marketing gives you the basics for creating effective messages and step-by-step instruction for using Publisher 2003 to design compelling, easy-to-read marketing materials that deliver your message successfully.Even if you’re not a designer or you have no marketing experience, you’ll get expert advice and learn how to:

  • Develop a market empathy, think like your market, and solve their problems using their language
  • Format your message so it’s attractive and easy to read-by taking a crash course in graphic design
  • Save time and money by using Publisher to create several different types of effective marketing pieces-including postcards to promote your business and newsletters that keep you in touch with your customers
  • Use techniques for quickly harnessing powerful Publisher capabilities
  • Do it right from the start and avoid common pitfalls and design mistakes

Each chapter includes an interactive exercise as well as review questions with answers on the author’s companion Web site. Also on the Web site are downloadable worksheets and templates, more illustrations of the projects in the book, additional before-and-after project makeovers, and other resources.

Pro Apache XML

Monday, December 11, 2006

apache.jpgby Poornachandra Sarang

Pro Apache XML thoroughly introduces several subprojects found under the Web Services-driven API umbrella. The book begins with a concise introduction to XML and Web Services. Subsequent chapters devote themselves to specific subprojects–covering their purposes, APIs, implementation, and practical uses through appropriate code examples. Additional material includesIntroductions to several of the Apache Foundation’s hottest projects, including Xerces, Axis, and Xindice
Building XML-driven websites using the popular Cocoon project
Transforming XML-based documents into a variety of formats, including PDF, SVG, and PS, using the Formatting Objects Processor (FOP) projectYou’ll learn to perform tasks like validation, parsing, transformation, and storage–and how to work with this information through a programming interface. You may either read this book from cover to cover or jump to any desired subproject for a detailed study of its implementation. All programming examples use the Java programming language (www.barnesannoble.com ).

Excel Pivot Tables Recipe Book: A Problem Solution Approach

Monday, December 11, 2006

excel7.jpgby Debra Dalgleish

Excel Pivot Tables Recipe Book: A Problem-Solution Approach is for anyone who uses Excel frequently. This book follows a problem-solution format that covers the entire breadth of situations you might encounter when working with PivotTables–from planning and creating, to formatting and extracting data, to maximizing performance and troubleshooting. The author presents tips and techniques in this collection of recipes that cannot be found in Excel’s Help section, and she carefully explains the most confusing features of PivotTables.

All chapters have been organized into a collection of recipes that take you step-by-step from the problem you are experiencing to the solution you are aiming for. There’s no fuss to this book, only clear and precise information to help you assess your situation–whether common or unique–and solve your problem. The book includes real-world examples of complex PivotTables, as well as numerous PivotTable programming examples. (www.barnesandnoble.com)

Combating Spyware in the Enterprise

Monday, December 11, 2006

combatting.jpgby Brian Baskin

Combating Spyware in the Enterprise is the first book published on defending enterprise networks from increasingly sophisticated and malicious spyware. System administrators and security professionals responsible for administering and securing networks ranging in size from SOHO networks up the largest, enterprise networks will learn to use a combination of free and commercial anti-spyware software, firewalls, intrusion detection systems, intrusion prevention systems, and host integrity monitoring applications to prevent the installation of spyware, and to limit the damage caused by spyware that does in fact infiltrate their network. Combating Spyware in the Enterprise begins by examining the various types of insidious spyware and adware currently propagating across the internet and infiltrating enterprise networks. This section closely examines spyware’s ongoing transformation from nuisance to malicious, sophisticated attack vector. Next, the book uncovers spyware’s intricate economy and network of malicious hackers and criminals. Forensic investigations presented in this section of the book reveal how increasingly sophisticated spyware can compromise enterprise networks via trojans, keystroke loggers, system monitoring, distributed denial of service attacks, backdoors, viruses, and worms. After close examination of these attack vectors, the book begins to detail both manual and automated techniques for scanning your network for the presence of spyware, and customizing your IDS and IPS to detect spyware. From here, the book goes on to detail how to prevent spyware from being initially installed to mitigating the damage inflicted by spyware should your network becomeinfected.Techniques discussed in this section include slowing the exposure rate; web filtering; using Firefox, MacOSX, or Linux; patching and updating, machine restrictions, shielding, deploying anti-spyware, and re-imaging. The book concludes with an analysis of the future of spyware and what the security community must accomplish to win the war against spyware (www.barnesandnoble.com).

Ajax: Your Visual Blueprint for Creating Rich Internet Applications

Monday, December 11, 2006

ajax.jpgby Stephen Holzner and John Wiley and Sons

Ajax: Your visual blueprint for creating rich internet applications shows readers how to create Web applications with the hot, new technology used by Google, Flickr and Amazon. With this book, readers will soon create Web applications as rich and responsive as their desktop software. There’s no better way to learn Ajax than by visual examples, so this book is a great alternative to wading through boring text-based instruction. It is packed with ideas readily adaptable for readers’ own use. For example, they’ll learn to create applications that can download data from behind the scenes, modify Web pages on the fly, search in real time with live searches, get answers with autocomplete, chat with friends, play games, update shopping carts, and much more. A companion Web site will provide all the code used throughout the book. Because it is a Visual Blueprint, tasks are explained using succinct step-by-step instructions on two-page modules–no flipping back and forth required (www.barnesandnoble.com).

Podcast Solutions: The Complete Guide to Podcasting

Monday, December 11, 2006

podcasting.jpgby Michael W. Geoghegan and Dan Klass

Are you the kind of person who’s got a lot to say? Have you ever wanted to share your talents, thoughts, and opinions with others, but have lacked the broadcasting knowledge and contacts to achieve such a goal?

Well, today it’s well within your grasp, thanks to Podcasting – using only some simple recording equipment, a computer, and the Internet, you can record and distribute your own audio shows, including anything you want – comedy, debate, news, reviews, interviews, music – the only limit is your imagination.

Of course, you’ll need a guide to tell you what you need to know, which is where this indispensable book comes in. Written by two of the best and brightest podcasting pioneers, Podcast Solutions is a shrewd and comprehensive guide to podcasting. From downloading podcasts to producing your own for fun or profit, Podcast Solutions covers the entire world of podcasting with insight, humor, and the unmatched wisdom of experience. In it’s 200+ pages, you’ll learn:

  • How to receive podcasts – everything you need to know to find, subscribe to and receive quality shows on your iPod, computer or any other mp3 player.
  • How podcasting is being applied in many different industries – entertainment, education, sales and marketing, religious study, intra-corporate communications, and more.
  • How to plan and design your own top quality podcast, including expert advice on designing a show built for success.
  • How to Set up your “podcast studio,” whether you’re a casual hobbyist or a committed professional. Includes insights and buying advice on finding the right microphones, mixers, software, hardware, and more to meet your needs and fit your budget.
  • The secrets to achieving “broadcast quality” audio for your show.
  • How to include music, phone calls and audio feedback into your podcast inexpensively and legally.
  • The techniques needed to turn your podcasts into Internet-ready audio files and get them out there ready to be received by your anxiously-waiting listeners, using simple hardware and software tools.
  • The meaning of RSS, XML, mp3, LAME, and several other acronyms you thought you’d never understand.
  • Insider’s tips on creating a web presence that will enhance the popularity and professionalism of your show.
  • Secrets of attracting listeners through the creative use of directories, user groups, mailing lists and more.
  • How to make money with your podcast by attracting sponsors, advertisers, and other revenue sources.

The book contains all this and more. This is the guide to podcasting you’re been looking for, and the only one you’ll need. It even comes with a CD containing all the software you could need to get started (www.barnesandnoble.com).

CSS Mastery: Advanced Web Standards Solutions

Monday, December 11, 2006

css.jpg by Andy Budd, Cameron Moll, and Simon Collison

This book is your indispensable guide to cutting-edge CSS development–all you need to work your way up to CSS professional.

You’ll learn how to:

  • Plan, organize, and maintain your stylesheets more effectively
  • Apply the secrets of liquid, elastic, and hybrid layouts
  • Create flickr™-style image maps, remote rollovers, and other advanced CSS features
  • Lay out forms using pure CSS
  • Recognize common browser bugs, and how to fix them

While CSS is a relatively simple technology to learn, it is a difficult one to master. When you first start developing sites using CSS, you will come across all kinds of infuriating browser bugs and inconsistencies. It sometimes feels like there are a million and one different techniques to master, spread across a bewildering array of websites. The range of possibilities seems endless and makes for a steep and daunting learning curve.

By bringing all of the latest tips, tricks, and techniques together in one handy reference, this book demystifies the secrets of CSS and makes the journey to CSS mastery as simple and painless as possible. While most books concentrate on basic skills, this one is different, assuming that you already know the basics and why you should be using CSS in your work, and concentrating mainly on advanced techniques.

It begins with a brief recap of CSS fundamentals such as the importance of meaningful markup, how to structure and maintain your code, and how the CSS layout model really works.

With the basics out of the way, each subsequent chapter details a particular aspect of CSS-based design. Through a series of easy-to-follow tutorials, you will learn practical CSS techniques you can immediately start using in your daily work. Browser inconsistencies are the thorn in most CSS developers’ sides, so we have dedicated two whole chapters to CSS hacks, filters, and bug fixing, as well as looking at image replacement; professional link, form, and list styling; pure CSS layouts; and much more.

All of these techniques are then put into practice in two beautifully designed case studies, written by two of the world’s best CSS designers, Simon Collison and Cameron Moll (www.barnesandnoble.com).

The Game Maker’s Apprentice: Game Development for Beginners

Monday, December 11, 2006

game.jpgby Jacob Habgood and Mark Overmars

The Game Maker’s Apprentice shows you how to create nine exciting games using the wildly popular Game Maker game creation tool. This book covers a range of genres, including action, adventure, and puzzle games–complete with professional quality sound effects and visuals. It discusses game design theory and features practical examples of how this can be applied to making games that are more fun to play.

Game Maker allows games to be created using a simple drag-and-drop interface, so you don’t need to have any prior coding experience. It includes an optional programming language for adding advanced features to your games, when you feel ready to do so. You can obtain more information by visiting book.gamemaker.nl.

The authors include the creator of the Game Maker tool and a former professional game programmer, so you’ll glean understanding from their expertise. The book also includes a CD containing Game Maker software and all of the game projects that are created in the book–plus a host of professional-quality graphics and sound effects that you can use in your own games (www.barnesandnoble.com).